Corporate & Destination Strategy
From strategic vision to operational excellence, we work with our clients to help them navigate corporate strategy, destination development strategies, feasibility studies and more.
At Minassa, we offer a diverse range of strategic services, for development entities and management consultancy:
- Destination Development Strategy
- Technical & Strategic Consortium Setup
- Urban Planning Process
- Competition Management
- Corporate Strategy
- Strategic & Business Planning
- Go-To-Market Strategy
- Operating Model Development
- Investments & Feasibility Studies
- Programs Management
Enterprise Scaling
From fueling growth and optimizing execution, we provide specialized support across the project lifecycle including Central of Excellence setup, post-launch scaling, and more.
At Minassa we empower development entities to transcend boundaries and achieve growth. With our team of expertise, we provide a collective knowledge of the know-hows.
- Strategy Executive Office
- Center of Excellence Set-up
- Signature Projects’ Shadow Operation
- Operation Startup and Ramp-up
- Executive Secondment Program
- Executive Sourcing & Deployment
Marketing, Branding & Sales
We recognize the value of destination marketing and work on your brand identity, marketing, and communication at every stage – from concept to execution.
At Minassa, in partnership with the Andarakis Group, we support you with defining your brand identity to effectively showcases its inherent beauty and advantages.
- Corporate Marketing, Sales, Branding & Communication Strategy
- Visual & Content-Driven Creative Solutions
- Media Strategy
- Social Media & Public Relations
- Events & Exhibitions
Development Management
Our experts are readily available to manage every aspect of clients’ development projects at each stage.
Development Management
We Cover End-to-End development life cycle.
Market Research and Analysis
Feasibility Studies
Site Selection & Due Diligence
Master Planning
Infrastructure Planning
Urban Design
Entitlements & Permitting
Project Management
Construction Management
Financial Management and Analysis
Risk Management
Architectural Design Coordination
Sustainability Consulting
Community Engagement
Destination branding
Destination Marketing
Property Marketing & Sales
Investment Analysis and Strategy
Investors Go-to-market
Public-Private Partnerships (PPP)
Management
Fundraising & Investment Reach-out
Property Management
Financial Management
Lease Management & Negotiation
Tenant Relationship Management
Performance monitoring
Exit management
Real Estate Segments
Retail
As developers of retail destinations, we work with the experts in the field who’s specialities range from design to investment, commercial strategy, and asset management. Our commitment is to craft spaces that transcend mere commerce and transform retail spaces into thriving, dynamic hubs of experiences.
Retail
As developers of retail destinations, we work with the foremost specialists and experts in the field from design to investment, commercial strategy, and asset management. Our commitment is to craft spaces that transcend mere commerce and transforms retail spaces into thriving, dynamic hubs of experiences.
Competitive Market Review & Analysis
Supply & Demand Modeling
Retail Planning Size & Units
Preliminary Concept Design
Budgets, Benchmarks, and Financial Planning
Merchandize Mix
Guest Services & Facilities
Placemaking Opportunities
Property Audit & Review
External Circulation, Access, and Parking Review
Interior Design, Circulation, Review
Retail, F&B, Entertainment & Services Analysis
Demand Analysis & Consumer Profiling
Management & Marketing Review
Sales Performance Review
Brand Profiling
Operators' identification
Budget by Locations
Customized Merchandising Mix
Lease Negotiations
Lease Management Programs
Lease Documentation
Leasing Data
Specialty Leasing
Annual Operating Plan
Annual & 5-year Budgeting
Manpower & Organization Planning
Job Descriptions & Workflow
Targets for Retail Sales Improvements
GIS Trade Area Analysis
Physical Analysis of Property & Recommendations
Development Opportunity Analysis
Public Relations & Customer Service Review
Our Capabilities within Retail
Malls
Retail Strips
Community Malls
Hospitality
In the realm of hospitality development, we curate immersive experiences by partnering with the most accomplished specialists and experts. We are committed to excellence, ensuring that every destination we develop becomes a benchmark in hospitality, managed comprehensively from inception to enduring success.
Hospitality
In the realm of hospitality development, we curate immersive experiences by partnering with the most accomplished specialists and experts. We are committed to excellence, ensuring that every destination we develop becomes a benchmark in hospitality, managed comprehensively from inception to enduring success.
Conceptual Study
Positioning & Facilities Recommendations
Architectural Plans Review
Architect's Brief, Initial Zoning Plans, & Area Schedules
Area Side Analysis
Supply & Demand Overview
Site & Market Characteristics
Projected Demand Profiles
Estimated Profit & Loss, Balance Sheet, & Cash Flow Projections
Highest & Best-Use Detailed Study
Negotiated Contracts with Potential Operators
Optimized Design, Construction, Fit-Out, & Equipment of Property
Selected Operator Management for Optimal Performance
Interpreted Technical Reports for Senior Management (i.e. Pre-Opening; Annual Budgets; Sales & Marketing)
Architecture & Structure Review
Internal Management Audit & Gap Analysis
External market research and analysis
Regional/International Products or Services Benchmark
Developed Profit Improvement & Business Plans
Hotel Transactions & Secure Investment Funding Advice
Strategic Support for New Management Companies
Our Capabilities within Hospitality
Beach Clubs
Resorts
Hotels
Recreational Activities
Cultural Experiences
Food & Beverage
Serviced & Branded Residence
Retail & Merchandising
Culture
We collaborate with renowned industry experts to develop spaces that celebrate cultural expression. Our commitment to fostering cultural heritage and innovation ensures that each project we undertake is set to be a pillar of community identity and enrichment.
Entertainment
With our network of experts, we bring to life immersive environments that are landmarks of joy and engagement. From concept through to completion, we manage every part of the development to achieve spaces designed to entertain, inspire, and connect communities across generations.
Sports
In the arena of sports development, we champion the spirit of competition and sportsmanship through the development of state-of-the-art facilities. Together, with our partners, we are committed to pushing the boundaries of what sports facilities can offer to bring to life spaces that nurture talent, bring communities together, and host record-breaking moments.
Culture
We collaborate with renowned industry experts to develop spaces that celebrate cultural expression. Our commitment to fostering cultural heritage and innovation ensures that each project we undertake is set to be a pillar of community identity and enrichment.
Vision and Strategy
Concept Development and Product Mix
Market Assessment and Visitor Forecasts
Detailed Financial Planning
Management and Operational Advice
Entertainment
With our network of experts, we bring to life immersive environments that are landmarks of joy and engagement. From concept through to completion, we manage every part of the development to achieve spaces designed to entertain, inspire, and connect communities across generations.
Guest Experience Audit
Strategic Development
Subject Matter Expert Consultancy
Opportunity Assessment
Intellectual Property
Design + Development
Master Planning
Concept Development + Refinement
Schematic Design
Design Development
Technical, Lighting + Audio Design
Interactive Technologies
Interior Design
Graphic Design + Wayfinding
Brand Development
Project + Production Management
Show Production
Media Production
In-Field Art Direction
Installation Supervision
Implementation + Production Supervision
IP Management + Quality Control
Programming + Training
Ongoing Upgrades + Extensions
Sports
In the arena of sports development, we champion the spirit of competition and sportsmanship through the development of state-of-the-art facilities. Together, with our partners, we are committed to pushing the boundaries of what sports facilities can offer to bring to life spaces that nurture talent, bring communities together, and host record-breaking moments.
Strategic Assessment
Vision & Goal Setting
Strategy Design & Planning
Organizational Design
Transformation Strategy & Change Management
Competition Strategy, Structure, & Evaluation
Complex Scenario Modeling
Data Visualization
Sentiment Analysis
Customer Segmentation
Transformation office Design
Project Management Design
Management & Implantation Support
Business Strategy
Fan & Audience Research
Market Entry Strategy
Sponsorship & Media Right Strategy
Board Development
Leadership Transformation
Top Team Development
Our Capabilities within Culture & Entertainment & Sports
Entertainment Piers
Football Stadium
Opera House
Museums
Oceanariums & Aquariums
